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Sake of the week #013: Juji Asahi Junmai Ginjo

Te-chan got me Juji Asahi Junmai Ginjo a few month ago as a gift. He knows Juji Asahi always gives me a big energy boost, so when I was a bit tired, he went to Shimanekan in Nihonbashi to pick up a bottle. I saved it until this week, but with such big changes in the weather recently with swings in humidity and temperature, I was feeling in need of a big power booster. So, on Monday, there it was!

I’ve been trying to analyze my response and find out why I feel so positive whenever I have Juji Asahi. They do have cult-like enthusiastic followers, but I do not usually get religious about sake. So, here are a few reasons I can think of.

Juji Asahi is a short drive from Izumo Taisha Grand Shrine in Shimane, which is dedicated to the god of happiness and marriage. So, maybe Juji Asahi is blessed with plenty of good energy to start with.

Our visit to the brewery was very pleasant. In 2008, we visited Eriko Terada-san, daughter and the successor of the brewery at Asahi Shuzo. Terada-san and her husband are apprenticing under the veteran toji brewmaster they call “Oyattsan”. The young couple’s passion for brewing is just phenomenal, and I feel like they can achieve whatever they set their minds to. They just have that kind of positive vibe!

Most of their sake on the market is aged. One unopened bottle we have at home was brewed in 2000, but I am not in a hurry to open it. As Terada-san puts it, “We don’t know why it is that way, but our sake gets better when aged.” It’s so sturdy and the more it ages, the flavor deepens. They also have average 40 days of moromi time in the brewing tank, which is so much longer when compared with most brewers’ 20-30 day moromi period. So, they allow more days for sake to settle, and that makes their sake contented?

These are my random thoughts around Juji Asahi. To find out what it does for you, you may have to make a trip to Nihonbashi. There you will find Shimane promotional shop, Shimanekan, which always carry them.

Asahi Shuzo’s Web site in Japanese: http://www.jujiasahi.co.jp

About Shimane-kan in Nihonbashi:
Shimanekan’s Web site in Japanese: http://www.shimanekan.jp
across Mitsukoshi Honten
1-5-3 Nihonbashi Muromachi, Chuo, Tokyo
東京都中央区日本橋室町1-5-3 福島ビル1階
TEL: 03-5201-3310
Access: Ginza Line/Hanzomon Line at Mitsukoshi Mae Station, one minute from A1 or A4 Exits


5 Responses to “Sake of the week #013: Juji Asahi Junmai Ginjo”

  1. I got all excited when I saw the label, my mouth watered. I checked all my notes and couldn’t find it. Hmm, what’s the deal? Then I remembered the Shimane night with the Tokyo Sake Meet-up.

    I wrote: “Juji Asahi junmai ginjo genshu. Aged one year. This is from a tiny kura by the Izumo Shrine. Great umami, nice mouthfeel, smoky with a long tail, layers of taste. The hit of the evening. Delish.”

    Yosh’! I too would get an energy boost from that! Now where to get me some…

    Posted by Jocelyn | June 24, 2009, 10:06 am
  2. That was really nice evening. Hummm, is there anyway to arrange a shipment via Calros’ work, I wonder.

    Posted by Et-chan | June 24, 2009, 3:42 pm


  1. [...] so excited to write about this that I forgot that Et-chan had already written about this one for SOTW #013, so please just take this as an extra [...]

  2. [...] the living room as Et-chan called out for Juji Asahi and she was right, but which one? [Note: See SOTW #013, SOTW #020, and here for more on the Juji Asahi we like so [...]

  3. [...] from our previous posts, there’s something about the brew that keeps us going. I call it as my energy booster. Anyway, after plenty of blessings in Izumo, we got in the car to drive two hours to the Iwami [...]

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